CONTENT
WELCOMING
The majority of content will be within case studies. This will mimic the structure of the coming soon page. The overall tone will be precise and friendly, like explaining something to a friend.
COMING SOON
Welcome, my name is Darren, a designer from the North East of England. The title of designer is vague but I found it difficult to come up with a more specific name. My only focus is to portray ideas so they make sense. In a way I make it up as I go along. It keeps me excited for design and its endless solutions.
Website coming soon but in the mean time latest work can be found at either Dribbble or Behance or check out the development of this site below.
Contact me here email
The representation of a hot air balloon portrays a seemless progression in an industry that is competitive. I wanted something that shows an upward motion but also felt natural.
The font, which is called 'iconica', was created to accompany the messege of progress and development. The inspiration was wireframes and development sketches.
The main focus is development of work. Questions I answer through each project will take center stage. Each project will be a case study, giving the viewer an insight into how I work.
A creative director's environment is a creative pool of the brightest talent. Every person is passionate about, and knows their craft, inside out. To uphold this high standard it has led them to be critical within the hiring process. They get 100+ applications to a single opening. Therefore first impressions are important.
The body of work will take precedence, followed by the cover statement. Social media, blog or contact details take less priority, via a seperate page, or the footer. Extras consist of PDF downloads of CV and latest work, always visible via the header.
The majority of content will be within case studies. This will mimic the structure of the coming soon page. The overall tone will be precise and friendly, like explaining something to a friend.
This coming soon page is a case study to show the process of a web project. It shows how I work and the steps it takes to creating a website to the best of my knowledge.
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